Virginie Viard is a French fashion designer and long-time collaborator of Karl Lagerfeld. As Creative Director of Chanel, she emphasizes gentle tailoring, refined femininity, and quiet luxury. Her collections highlight the house’s ateliers—tweed, embroidery, and couture craft—while toning down theatricality in favor of wearable sophistication.
Viard maintains Chanel’s heritage with subtle, confident evolution.
Virginie Viard is a French fashion designer known for refined, understated leadership at Chanel.
Virginie Viard is a French designer known for soft, sophisticated interpretations of Chanel’s couture heritage and artisanal craft.
